Financing
How Financing Conversations Affect Close Rates
When and how reps introduce financing has an outsized impact on contractor close rates. Here's what works in the home — and what kills the deal.
7 min read
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How and when to bring up financing so it lifts close rates instead of cheapening the offer.
When and how reps introduce financing has an outsized impact on contractor close rates. Here's what works in the home — and what kills the deal.
Financing should lift close rates. Done wrong, it drops them. Here are three common financing pitfalls — and how to avoid each one in the home.