Financing
How Financing Conversations Affect Close Rates
When and how reps introduce financing has an outsized impact on contractor close rates. Here's what works in the home — and what kills the deal.
7 min read
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Financing
How and when to bring up financing so it lifts close rates instead of cheapening the offer.
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Posts in Financing
Financing
Three Financing Pitfalls That Quietly Kill Deals
Financing should lift close rates. Done wrong, it drops them. Here are three common financing pitfalls — and how to avoid each one in the home.
7 min read
Financing
How to Coach Financing Presentations in Home Improvement Sales
Financing decides more deals than price. Here is how to coach reps to present financing with the right timing, framing, and follow-up.
7 min read
Why financing matters for home improvement teams
Most home improvement companies do not lose revenue because of lead volume. They lose it inside appointments that already happened — a discovery step that got skipped, a price presented without financing, an objection that was answered with a discount instead of a question, or a follow-up that never went out. How and when to bring up financing so it lifts close rates instead of cheapening the offer.
The 3 articles in this category are written for owners and sales managers running 1–25 reps who sell in the home. Each one is meant to be usable on the next appointment, not filed away: what to change in the conversation, what to measure afterward, and how to tell whether the change actually moved close rate.
RepVise™ exists for the measurement half of that loop. Every recorded appointment is transcribed and scored against a contractor sales framework, so the coaching you read about here can be checked against what reps actually said in the living room.