2026 Home Improvement Sales Performance Report
A forthcoming analysis of sales performance, coaching practices, objections, follow-up behavior, and Revenue Recovery opportunities across the home improvement industry.
Research and data collection are currently underway. Verified findings will be published after the methodology and dataset are finalized. This page will be updated as the report progresses.
Research categories
The report is being scoped around the twelve categories below. This list may evolve as data collection progresses.
How close rates vary across industries, company size, and sales structure.
How average job size distributes across trades and geographies.
The operating metric most owners never calculate correctly.
How the conversion funnel behaves at scale.
The objections that show up most often and where they land in the conversation.
How often financing is introduced, when, and with what framing.
Time from appointment to next meaningful contact.
How often managers actually review calls and how consistently.
The spread between top and bottom performers on comparable teams.
What is really said versus what shows up in the CRM.
Where cancellation risk clusters after the sale.
Estimated recoverable revenue across the industry.
Methodology
Methodology is being finalized. Each field below will be published in full at report release.
- Sample size
- Pending
- Data-collection period
- Pending
- Participating industries
- Home improvement trades — pending
- Company-size ranges
- Pending
- Geographic coverage
- Pending
- Data source
- Aggregated, anonymized, and voluntarily contributed conversation-level data — pending
- Anonymization process
- Pending — no personally identifying information will be published
- Inclusion / exclusion criteria
- Pending
- Calculation definitions
- Pending
- Review date
- To be set at publication
Join the release list
We will email you when the report publishes. We do not collect call recordings, transcripts, or customer data through this form.
Want to help shape the research? Contribute anonymized sales data via a Contractor Sales Audit. We will only use what you agree to share, and no confidential recordings or customer data are required.
Prefer a live conversation?
Book a 15-minute Revenue Recovery review with the founder.