Financing
How Financing Conversations Affect Close Rates
When and how reps introduce financing has an outsized impact on contractor close rates. Here's what works in the home — and what kills the deal.
7 min read
Sales coaching, objection handling, and AI insights for contractors, roofers, HVAC pros, and small business owners.
By Christopher L. Penn
Read “The Contractor Mirror,” a brief excerpt for contractors who are tired of buying more leads without knowing where sales revenue is being lost.

When and how reps introduce financing has an outsized impact on contractor close rates. Here's what works in the home — and what kills the deal.