In-Home Sales
The 25 Biggest In-Home Sales Presentation Mistakes
Twenty-five in-home sales presentation mistakes that cost contractors signed jobs — from weak openings to soft closes — plus the field fix for each one.
11 min read
Sales coaching, objection handling, and AI insights for contractors, roofers, HVAC pros, and small business owners.
By Christopher L. Penn
Read “The Contractor Mirror,” a brief excerpt for contractors who are tired of buying more leads without knowing where sales revenue is being lost.

Twenty-five in-home sales presentation mistakes that cost contractors signed jobs — from weak openings to soft closes — plus the field fix for each one.
Financing should lift close rates. Done wrong, it drops them. Here are three common financing pitfalls — and how to avoid each one in the home.