Financing
How to Coach Financing Presentations in Home Improvement Sales
Financing decides more deals than price. Here is how to coach reps to present financing with the right timing, framing, and follow-up.
7 min read
Sales coaching, objection handling, and AI insights for contractors, roofers, HVAC pros, and small business owners.
By Christopher L. Penn
Read “The Contractor Mirror,” a brief excerpt for contractors who are tired of buying more leads without knowing where sales revenue is being lost.

Financing decides more deals than price. Here is how to coach reps to present financing with the right timing, framing, and follow-up.
When and how reps introduce financing has an outsized impact on contractor close rates. Here's what works in the home — and what kills the deal.
Financing should lift close rates. Done wrong, it drops them. Here are three common financing pitfalls — and how to avoid each one in the home.