In-Home Sales
Why Home Improvement Sales Reps Lose Winnable Deals
Most lost home improvement deals were winnable. See the in-home conversation breakdowns that quietly cap close rates — and how to reverse each one.
9 min read
The RepVise™ Blog
Sales coaching, objection handling, and AI insights for contractors, roofers, HVAC pros, and small business owners.
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By Christopher L. Penn
Read “The Contractor Mirror,” a brief excerpt for contractors who are tired of buying more leads without knowing where sales revenue is being lost.
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Sales Training
How to Build a Sales Script That Actually Converts
Build a contractor sales script that converts without sounding canned — the structure, discovery questions, and objection responses that win at the table.
10 min read
Contractor Sales
Why Contractors Lose Deals They Should Have Won
Most lost contracting deals weren't price problems. See the in-home sales mistakes that quietly kill close rates — and the fixes that lift them fast.
7 min read
Financing
How Financing Conversations Affect Close Rates
When and how reps introduce financing has an outsized impact on contractor close rates. Here's what works in the home — and what kills the deal.
7 min read