Financing
Three Financing Pitfalls That Quietly Kill Deals
Financing should lift close rates. Done wrong, it drops them. Here are three common financing pitfalls — and how to avoid each one in the home.
7 min read
Sales coaching, objection handling, and AI insights for contractors, roofers, HVAC pros, and small business owners.
By Christopher L. Penn
Read “The Contractor Mirror,” a brief excerpt for contractors who are tired of buying more leads without knowing where sales revenue is being lost.

Financing should lift close rates. Done wrong, it drops them. Here are three common financing pitfalls — and how to avoid each one in the home.