Closing Techniques
The Assumptive Close That Works at Kitchen Tables
The assumptive close is the highest-converting close in contractor sales — when it's earned. Here's exactly how to use it without sounding pushy.
7 min read
Sales coaching, objection handling, and AI insights for contractors, roofers, HVAC pros, and small business owners.
By Christopher L. Penn
Read “The Contractor Mirror,” a brief excerpt for contractors who are tired of buying more leads without knowing where sales revenue is being lost.

The assumptive close is the highest-converting close in contractor sales — when it's earned. Here's exactly how to use it without sounding pushy.