Modeled / RepVise™ analysis
Close Rate Benchmarks by Industry 2026
How does your close rate stack up? Industry-by-industry benchmarks for in-home contractor sales.
22–41%
Industry close-rate range
Low end to top of average
1.8×
Top quartile vs average
Same industry, same leads
5
Behaviors top closers share
Across every trade
Benchmarks: average vs top quartile
In-home close rate — average vs top-quartile rep
What top-quartile reps do differently
| Behavior | Top quartile | Average |
|---|---|---|
| Structured discovery (7 questions) | 94% | 29% |
| Financing introduced before price | 81% | 22% |
| ≥2 close attempts on first appt | 76% | 31% |
| Same-day digital recap sent | 88% | 34% |
| ≥5 follow-up touches over 14 days | 72% | 18% |
Industry mini-deep-dives
Each trade has its own conversation pattern. See the per-industry pages for tactical playbooks: roofing, HVAC, windows & doors, kitchen & bath, closets.
Methodology
Modeled from 500+ sample in-home calls scored against the RepVise™ framework, segmented by trade. Top-quartile percentages reflect rep-level distribution within each trade, not company-level. Figures are planning benchmarks, not audited results.
Frequently asked
Why is the closets close rate so high?+
Closet buyers self-qualify aggressively before the appointment — the lead is warmer. The same effect lifts HVAC replacement sales.
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